Affiliate Disclaimer

Country Sporting is committed to full transparency about how we fund this site and how our commercial relationships work.

How We Earn Money

Country Sporting is a participant in affiliate programmes, which means we earn a commission when you click a link on our site and subsequently make a purchase from the linked retailer. This costs you nothing extra — the price you pay is the same whether you use our link or navigate to the retailer directly.

Amazon Associates Programme

Country Sporting is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. Commission rates typically range from 3% to 10% depending on the product category.

Other Affiliate Programmes

We may also participate in affiliate programmes with specialist country sports retailers and outdoor equipment suppliers. All affiliate relationships are disclosed in the same manner regardless of the programme.

Our Independence Commitment

Affiliate revenue is essential for maintaining Country Sporting as a free resource. However, our editorial independence is non-negotiable:

• No pay-for-placement — No manufacturer, brand, or retailer can pay to be featured, ranked, or recommended in our content.
• Research-first rankings — Product rankings and recommendations are determined solely by our research methodology, not by commission rates or affiliate availability.
• Non-affiliate recommendations — When our research identifies a product as the best option but no affiliate link is available, we still recommend it. Revenue potential never overrides editorial integrity.
• Negative verdicts published — If our research concludes that a popular or high-commission product is not worth buying, we say so clearly.

How to Identify Affiliate Links

Articles containing affiliate links display a disclosure notice at the top of the page. The disclosure reads:

Country Sporting is reader-supported. When you buy through links on our site, we may earn an affiliate commission at no extra cost to you. This never influences our recommendations.

Individual affiliate links within articles direct you to retailer product pages. Clicking these links does not cost you anything and does not alter the price of any product.

What Affiliate Data We Receive

Through our affiliate programmes, we receive:

• Aggregated click and conversion data (how many people clicked, how many purchased)
• Commission earnings reports
• Product availability updates

We do not receive any personal information about individual purchasers. We cannot see your name, address, email, or specific purchase details.

FTC and ASA Compliance

Our affiliate disclosures comply with UK Advertising Standards Authority (ASA) guidelines and the Competition and Markets Authority (CMA) guidance on online endorsements. We aim to exceed minimum disclosure requirements by being transparent at every level of our content.

Questions

If you have any questions about our affiliate relationships or editorial independence, please contact us via the details on our about page. We are happy to explain any aspect of how we operate.